Getting your property rented after the tenants move out may require advertising. There are some steps you can take for your property ad to standout among all the others whether you offer an individual rental or a complex.
Before Tenants Move Out
Standard leases require 30 days notice when someone is going to move out instead of signing a new lease. You have 30 days to get your home rental, duplex, or apartment complex ad visible on the Internet, newspaper, and rental magazines. Most renters search by Internet because they are always on the move, they can look beyond their current city, and they can see pictures.
private property for rent
Designing the Ad
The first rule of creating an ad is sacrifice. It is impossible to reach all types of renters, so using a unique feature about your property in the ad helps you locate niche tenants. For example someone looking for a swimming pool in Michigan is going to start narrowing their search to all the properties that have swimming pools. Since it is a cold state in winter, they want a pool inside. If you have a salt water swimming pool versus chlorine you would want to lead with the type of indoor salt water pool you have. It is unique since most pools are chlorine.
Another example is an individual home rental with no yard. Families with kids, young couples, and many renters looking for a home probably want a yard. Creating an ad centered on no yard might seem limiting, but actually it pinpoints the main feature another type of renter might want. Senior citizens for instance may not want to worry about yard work.
Rule two of ad creation is promoting the uniqueness of your rental property. First you used uniqueness to target a specific type of tenant now you want to highlight a unique feature this target might want such as a lot of storage space, waterfront view, or single floor buildings.
Rule three is to substantiate your claims in the ad by showing pictures and offering compelling descriptions. One picture is not enough to sell a rental property. In the age of digital media a tour of a real apartment including all rooms, not a showroom says more to the consumer.
Renters like to picture what their apartment will have and how their furniture, pictures, and décor will fit in the space. Renters do not like to ask "will this feature be in my unit" and be told no it's only the model that looks great.
post property for rent
Before Tenants Move Out
Standard leases require 30 days notice when someone is going to move out instead of signing a new lease. You have 30 days to get your home rental, duplex, or apartment complex ad visible on the Internet, newspaper, and rental magazines. Most renters search by Internet because they are always on the move, they can look beyond their current city, and they can see pictures.
private property for rent
Designing the Ad
The first rule of creating an ad is sacrifice. It is impossible to reach all types of renters, so using a unique feature about your property in the ad helps you locate niche tenants. For example someone looking for a swimming pool in Michigan is going to start narrowing their search to all the properties that have swimming pools. Since it is a cold state in winter, they want a pool inside. If you have a salt water swimming pool versus chlorine you would want to lead with the type of indoor salt water pool you have. It is unique since most pools are chlorine.
Another example is an individual home rental with no yard. Families with kids, young couples, and many renters looking for a home probably want a yard. Creating an ad centered on no yard might seem limiting, but actually it pinpoints the main feature another type of renter might want. Senior citizens for instance may not want to worry about yard work.
Rule two of ad creation is promoting the uniqueness of your rental property. First you used uniqueness to target a specific type of tenant now you want to highlight a unique feature this target might want such as a lot of storage space, waterfront view, or single floor buildings.
Rule three is to substantiate your claims in the ad by showing pictures and offering compelling descriptions. One picture is not enough to sell a rental property. In the age of digital media a tour of a real apartment including all rooms, not a showroom says more to the consumer.
Renters like to picture what their apartment will have and how their furniture, pictures, and décor will fit in the space. Renters do not like to ask "will this feature be in my unit" and be told no it's only the model that looks great.
post property for rent